Giocomotiva
Branding



Local business branding for an occupational therapist who employs a pedagogic and therapeutic approach, utilizing play as a means to support children's personal development. The objective is to facilitate prevention, re-education, and rehabilitation of specific conditions through the use of various tools and techniques.

The logo uses a tweaked version of Brandon Grotesque, a functional yet warm typeface that recalls the basic geometric shapes I created for the animals.











“Play, something nice will come out.” This was one of my earliest experiments with illustration for animation, an approach I later carried into other projects. I think it’s important to acknowledge this work not for its budget—which was nonexistent—but for the determination and care behind it.


Irene Omodeo Zorini
2025
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