Hi, this is Irene.
I’m a designer interested in both the creative vision and the business strategies behind it.
I collaborate with cultural organisations, universities as well as help shape start-up brands to grow with clarity and purpose.
Over time, a cross-cultural perspective has become second nature to me — it shaped not only how I see the world, but also how I approach and craft every project.
Working fluidly with ad-hoc collaborators allows me to keep processes smooth and adaptable, bringing together the right people at the right time.
As an art director, I love uniting diverse skill sets across photography, illustration, typography, and both print and digital media.
I studied graphic design at Central Saint Martins, alongside art museums, galleries, and curating at Sotheby’s. Experiences that instilled strong values I carry into the present, where I also explore the possibilities of AI in design and storytelling.
Alongside digital work, I study unconventional printing methods in my practice, including riso printing, screen printing, and writing machines—bringing tactile, unexpected layers to projects.
︎ ︎Contact Form
︎ ︎Instagram
I’m a designer interested in both the creative vision and the business strategies behind it.
I collaborate with cultural organisations, universities as well as help shape start-up brands to grow with clarity and purpose.
Over time, a cross-cultural perspective has become second nature to me — it shaped not only how I see the world, but also how I approach and craft every project.
Working fluidly with ad-hoc collaborators allows me to keep processes smooth and adaptable, bringing together the right people at the right time.
As an art director, I love uniting diverse skill sets across photography, illustration, typography, and both print and digital media.
I studied graphic design at Central Saint Martins, alongside art museums, galleries, and curating at Sotheby’s. Experiences that instilled strong values I carry into the present, where I also explore the possibilities of AI in design and storytelling.
Alongside digital work, I study unconventional printing methods in my practice, including riso printing, screen printing, and writing machines—bringing tactile, unexpected layers to projects.
︎ ︎Contact Form
︎ ︎Instagram